Monday, April 12, 2010

Pictures That Lie

Concluding our education of Photoshop and photo editing software, we have been practicing and studying manipulating and manipulative photos. And despite the entertainment and fun that can be provided through photo enhancement/manipulation, it can hurt and help a company.
In The Advertising Age Nat Ives talks about how magazines are relying more and more on photo editing in order to have more attractive articles, covers, etc. However at the same time they are losing their credibility as reliable sources of information by altering their photos beyond belief. Unfortunately (in my own opinion) these alterations are here to stay. For entertainment and humor purposes I believe that altering photos is ok, but for medical commercials (Proactive is the perfect example) they are completely wrong. They are portraying an extremist non realistic perspective.
Here is my own "Picture that lies":
Because I am not making a false claim or advertisement, I see no harm in my photo. As you can see, I combined a photograph of Mr. Fred Rogers (from the all too familiar Mr. Rogers Neighborhood), along with a picture of the earth from Planet Earth. I wanted to portray the idea of what a more perfect world could be like, and I think under Mr. Rogers' wisdom, Earth could be a better place. "We are all neighbors" is a simple yet meaningful quote that gets this idea across. The only manipulations in the photo were the color changes on the earth to make the land more green and the ocean more blue, along with placing the photos together with each other. If one pays close attention to the trolley under Mr. Rogers Arm has been changed to say "Planet Earth Trolley." It could be a vehicle to transport to a better, happier world.

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